[ case study ]
Malow London — Branding portfolio case study by Collectiv. Studio, Bristol
Full brand identity for comfort-led heels—feminine and pink, grounded in quiet luxury.
[ project gallery ]
[ overview ]
Malow London is an e-commerce brand creating heels designed for comfort without compromising on style. We developed a full brand identity that captures their vision exactly - feminine and pink, yet grounded in a quiet luxury, neutral aesthetic.
[ challenge ]
The brief sat in a tricky space: pink and feminine, but not loud or trend-led. The identity needed to feel elevated enough to sit alongside premium footwear brands, while still being warm and accessible to their customer.
[ approach ]
We worked closely with the team to refine the visual direction, building a palette and identity system that balanced softness with sophistication. Every element, from the primary logo to the submarks, was designed to work across packaging, digital and social as the brand scales.
[ outcome ]
A brand the founders are genuinely proud of. The submarks in particular landed exactly where they wanted, and with a website currently in the works, the identity is already doing its job before the full platform is even live.
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