[ case study ]
Petite Social Club — Branding & Website portfolio case study by Collectiv. Studio, Bristol
A warm, confident identity for a members’ club designed around little ones and their grown-ups.
[ project gallery ]
[ overview ]
Petite Social Club needed a brand that felt premium without feeling precious - somewhere parents would be proud to book and children would feel at home. We shaped a full visual system, tone of voice and a Squarespace site that carries the story from first glance to enquiry.
[ challenge ]
The category skews either overly corporate or cartoonish. The founder wanted a refined middle ground: credible for parents, inviting for families, and flexible enough to work across events, merchandise and digital comms.
[ approach ]
We started with brand positioning, then moved into a restrained palette, custom wordmark direction and photography rules that favour natural light and real moments. The Squarespace build mirrors that restraint - generous whitespace, clear membership pathways and modular blocks for seasonal programming.
[ outcome ]
A cohesive launch that reads boutique rather than bulk. The team can swap campaign modules without breaking layout, and the system is documented so every future touchpoint stays on-brand.
[ related services ]
Looking for similar work? Explore our website design and branding, browse the full portfolio, or contact us to start a project.
“Collectiv understood the emotional side of our brand, not just the visuals. Parents tell us it finally feels like us.”
Founder, Petite Social Club