[ case study ]
Core Focus Pilates — Branding portfolio case study by Collectiv. Studio, Bristol
Full brand identity for an Ireland-based Pilates studio—sage green, calm, and intentional from logo suite to guidelines.
[ project gallery ]
[ overview ]
Core Focus Pilates is an Ireland-based studio offering a focused, supportive environment for mindful movement. We developed a full brand identity built around beautiful sage green tones - calm, grounding, and deeply aligned with the studio's ethos of strength, balance, and clarity.
[ challenge ]
Pilates branding can quickly feel generic - all soft neutrals and sans-serifs with nothing to distinguish one studio from the next. The brief was to create something fresh and modern that still felt considered and rooted in the practice, with a colour story that did the heavy lifting.
[ approach ]
We built the identity around a sage green palette, developing a full logo suite, brand guidelines and on-brand imagery direction that worked together as a cohesive system. Every decision was made to reflect the studio's values - nothing decorative for the sake of it, everything intentional.
[ outcome ]
A fresh, elegant brand that gives Core Focus Pilates a clear and confident presence from day one. The guidelines ensure every future touchpoint, from social to signage, stays true to the identity as the studio grows.
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