[ case study ]
Bath Arms — Social Media Marketing portfolio case study by Collectiv. Studio, Bristol
Graphics for Instagram, Facebook and LinkedIn—cosy Cheddar pub charm, consistent online, from menus to feed.
[ project gallery ]
[ overview ]
The Bath Arms is a cosy countryside pub in Cheddar with a warm, welcoming atmosphere and plenty of character. Starting from almost no social media presence, we created a suite of graphics across Instagram, Facebook and LinkedIn to establish a consistent visual style and help them connect with new customers online.
[ challenge ]
The pub had a strong personality in person but nothing to show for it online. The graphics needed to feel warm and inviting rather than polished and corporate - close enough to the real experience that new customers would walk in already feeling at home.
[ approach ]
Over a couple of months we designed a collection of social media assets tailored to food, drinks and events, building a visual language that reflected the charm and character of the pub. Assets were adapted across all three platforms to ensure consistency without feeling copy-pasted.
[ outcome ]
A social presence that finally matched the pub's personality. The Bath Arms moved from no visual identity online to a consistent, recognisable look across three platforms - giving them the foundations to keep building their audience with confidence.
[ related services ]
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