[ case study ]
Powerhouse Pilates — Branding & Website portfolio case study by Collectiv. Studio, Bristol
Visual identity and Squarespace site for a calm Berkshire studio—quiet strength, considered design, online and in the room.
[ project gallery ]
[ overview ]
Powerhouse Pilates is a Berkshire-based studio offering a calm, welcoming space for movement and exercise. Starting from a clean slate, we built a full visual identity and Squarespace site that reflects the studio's ethos - quiet strength, considered design, and a space that feels as good online as it does in person.
[ challenge ]
The founder had a clear vision but needed someone to translate it into a brand system. The design had to feel calming without feeling flat - neutral and refined, but with enough structure to communicate credibility and attract a loyal, local client base.
[ approach ]
We developed a clean, neutral palette rooted in the studio's environment, pairing it with considered typography to balance softness with strength. Once the brand identity landed, the founder chose to extend the project into a full Squarespace build, bringing the visual system to life across every page.
[ outcome ]
A cohesive brand and website that works as hard in the studio as it does online. The identity is flexible enough to carry across signage, social and print, giving Powerhouse Pilates a foundation built for long-term growth.
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