[ case study ]
Studio 333 — Branding & Website portfolio case study by Collectiv. Studio, Bristol
A full brand identity, a website with BookWhen built in, and a launch campaign across social and email for a boutique Reformer Pilates studio in Epsom.
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[ overview ]
Studio 333 is a calm, small-group Reformer Pilates studio in Epsom, Surrey. It’s built around three pillars: Balance, Connection and Strength. Collectiv. created the studio’s brand from the logo up, then designed and built the website and the social graphics and email campaigns that carried it through launch.
[ challenge ]
The studio needed a brand that felt considered and premium but still approachable for people new to Reformer. It had to stand out in a busy local Pilates market. The website, booking system, intro offers and launch messaging had to work together from day one, so every touchpoint felt like the same studio.
[ approach ]
We built the identity around the meaning behind the name, with “Balance · Connection · Strength” running through the logo, the class structure and the messaging. The website maps the three class types to those pillars and gives clear routes to the timetable, pricing and the 2-for-£40 intro offer. BookWhen handles bookings, class packs and memberships. Launch social graphics and email campaigns used the same visual system to build anticipation and drive Founding Member sign-ups.
[ outcome ]
Studio 333 opened with a cohesive brand and a website ready to take bookings. Its launch presence was recognisable on every channel. Clients can find the right class, take up the intro offer and book in a few clicks, and the studio has a brand system it can carry forward into ongoing content.
[ related services ]
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