[ case study ]
Santé Studio — Website redesign portfolio case study by Collectiv. Studio, Bristol
Website redesign for an open boutique reformer studio in Hitchin—warm neutrals, community energy, and a new site launching soon.
New website coming soon
Santé Studio is already open in Hitchin. The redesigned website is built and in pre-launch staging—it will go live publicly soon.
[ project gallery ]
[ overview ]
Santé Studio is already open in Hitchin—an instructor-owned boutique offering Reformer, Mat, Barre and Infrared classes, plus Midwife-led Pre & Postnatal sessions led by founder Leyla. We redesigned their website to match the studio members already know in the room: serif-led typography, cream and taupe tones, clear class pathways, intro offers and booking integration.
[ challenge ]
The studio was trading, but the old site didn't reflect the space or the brand Santé had built on the reformer floor. Boutique Pilates brands blur together online—same soft palettes, same generic class lists. The redesign needed to feel distinctly Santé: confident without being cold, community-led without losing polish, and credible enough to support specialist pre and postnatal programming alongside everyday class bookings.
[ approach ]
We rebuilt the site around how members actually discover a studio: a strong hero with Santé's voice ("Strength, Community, You"), clear class categories with book and learn-more paths, the 3-for-£45 intro offer, midwife-led specialist support, social proof and Instagram integration. The design mirrors the Hitchin studio—warm light, backlit signage, cream reformers—and keeps navigation simple across classes, membership, pre and postnatal, and contact.
[ outcome ]
The redesigned website is complete and ready to go live—brand, class structure, booking flow and comms working as one system. Santé Studio continues to welcome members in Hitchin; the new site launches publicly soon.
[ related services ]
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