[ case study ]
Santé Studio — Website redesign portfolio case study by Collectiv. Studio, Bristol
Website redesign for a boutique reformer studio in Hitchin—warm neutrals, community energy, now live at santestudio.net.
View here[ project gallery ]
[ overview ]
Santé Studio is an instructor-owned boutique in Hitchin offering Reformer, Mat, Barre and Infrared classes, plus Midwife-led Pre & Postnatal sessions led by founder Leyla. We redesigned their website to match the studio on the reformer floor: serif-led typography, cream and taupe tones, clear class pathways, intro offers and booking integration.
[ challenge ]
The existing site didn't reflect the space or the brand Santé had built in Hitchin. Boutique Pilates brands blur together online—same soft palettes, same generic class lists. The redesign needed to feel distinctly Santé: confident without being cold, community-led without losing polish, and credible enough to support specialist pre and postnatal programming alongside everyday class bookings.
[ approach ]
We rebuilt the site around how members actually discover a studio: a strong hero with Santé's voice ("Strength, Community, You"), clear class categories with book and learn-more paths, the 3-for-£45 intro offer, midwife-led specialist support, social proof and Instagram integration. The design mirrors the Hitchin studio—warm light, backlit signage, cream reformers—and keeps navigation simple across classes, membership, pre and postnatal, and contact.
[ outcome ]
The redesign is live at santestudio.net—brand, class structure, booking flow and comms working as one system, giving Santé a digital home that finally matches the studio experience.
[ related services ]
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