[ case study ]
GasWorld LTD — Brand identity portfolio case study by Collectiv. Studio, Bristol
Full visual system for one of Bristol's most established gas engineering firms—built from their logo into a credible, trust-first identity ready for web.
[ project gallery ]
[ overview ]
GasWorld LTD has been one of Bristol's most established gas engineering firms for over 45 years. The reputation was already there - the brand identity wasn't. They came to us with a logo and nothing else, and needed a visual identity that finally matched the scale and credibility of the business they'd built.
[ challenge ]
A 45-year-old firm carries real weight, but an outdated or inconsistent brand can quietly work against that. GasWorld needed a refresh that respected their history without looking stuck in it - credible and professional for commercial clients, but modern enough to compete in 2026. Starting from a single logo with no supporting system made this a build from scratch.
[ approach ]
We used the existing logo as a foundation and built a full brand identity system around it - colour palette, typography, visual language and brand guidelines that give the business consistency across every touchpoint. The focus throughout was on trust and authority - this is a firm that's been doing serious work for decades, and the brand needed to communicate that from first glance.
[ outcome ]
GasWorld now has a brand identity that reflects where they are as a business - established, credible and ready for the next chapter. A website is currently in development and will carry the new identity into their digital presence for the first time.
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