[ case study ]
Âteau — Social Media portfolio case study by Collectiv. Studio, Bristol
A year of end-to-end Instagram for a boutique wine glass brand—luxury craft, editorial grid, scroll-stopping product photography.
[ project gallery ]
[ overview ]
Âteau is a boutique wine glass company with a strong focus on elegance and craftsmanship. Over the course of a year, we managed their Instagram presence end to end - creating content that matched the refined, luxury aesthetic the brand was built on.
[ challenge ]
Glassware is a tactile, sensory product that can easily fall flat on a screen. The challenge was to create an Instagram presence that made people stop scrolling - something that communicated quality and set the brand apart from generic product photography.
[ approach ]
We worked closely with the founder to plan and shoot product photography that placed the glasses in considered, beautiful settings. Every post was treated as part of a wider visual story, building a cohesive grid that felt editorial and intentional rather than promotional.
[ outcome ]
A year of consistent, considered content that gave Âteau a social presence as refined as the product itself. The brand's Instagram became a genuine brand asset - a portfolio of imagery that communicated luxury from the first visit to the page.
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